Company Blog

Tapad Welcomes Varun Gudiseva as VP of Market Development, Analytics

We are excited to announce that industry veteran, Varun Gudiseva, has joined the Tapad team as VP of Market Development, Analytics. In this newly created role, Varun will oversee the strategy and commercialization for all of Tapad's analytical products. With his team, he will also develop a differentiated analytics roadmap by defining and prioritizing commercial [...]

Tapad and Sojern Partner to Simplify the Complex Travel Consumer Journey

Today, Tapad announced its partnership with travel direct demand engine, Sojern, to provide marketers with an even stronger understanding of travelers as they research and shop across multiple devices. According to Sojern's research, travelers visit hundreds of websites preceding their trip purchase, with some consumers reaching upwards of 450 touchpoints prior to booking. Sojern’s [...]

Getting to Know Our New CEO: Sigvart Voss Eriksen

Today, Tapad announced that Sigvart Voss Eriksen will be taking the reins as the company’s new CEO. Are Traasdahl will be shifting to a more consultative position as chairman emeritus, and is as excited as we are for Sigvart to join the team. To kick off Sigvart’s tenure here at Tapad, we asked him a [...]

One Team One Dream

Auric Adames, Director, Customer Support, gives us some insight into Tapad’s Softball Intramural team. What sport do you lead?Tapad United Softball Where do you play?Most games take place in Central Park, with some in Queens and Brooklyn. Who do you play against?We play in a competitive, co-ed, friendly environment against other New York companies. How [...]

Tapad Vertical Video Turns Creative on its Head

Would you sit through a movie if the theater projected it upside down? Though most videos are still shot in widescreen format, 94% of consumers don't hold their phones horizontally. Consumers only want to engage with videos that are delivered appropriately, regardless of the device, reflective of how its held. Tapad can create fun and [...]

Tapad Appoints Lauren Laitman as SVP of People

We are thrilled to announce the appointment of Lauren Laitman as Tapad's SVP of People. Lauren brings more than 15 years of experience in human resources to Tapad. In this newly created role, Lauren will oversee our recruitment and overall people operations while enhancing and evolving Tapad's approach to employee lifecycle management, from career development [...]

Best in the Field

Ready, set, goal! From day one, Tapad’s motto has been, “work smart, play hard.” In this new series, we uncover the ‘play hard’ aspect of our company’s mantra. We interviewed Andy Shafer, analyst, and Tapad United’s team captain. What sport do you lead? Tapad United! Futbol (soccer) Where do you play? Bushwick Inlet Park in [...]
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