Company Blog

In the News: Tapad and Freckle IoT Partnership

Today, Tapad announced a strategic partnership with Freckle IoT, the global leader in multi-touch, offline attribution. Freckle IoT will be leveraging the Tapad Device Graph™ to supplement the company’s data set to offer brands more granular attribution data. So why is this important? First, it's an important step in empowering brands with the [...]

Connect with Henry Schenker, VP, APAC, at Marketing Tech Symposium

11/27 - 11/29 Join Henry Schenker, VP, APAC, at Tapad at the Marketing Tech Symposium on 29 November in Hunter Valley, AUS. He will discuss how companies can use big data with recent developments around data portability. Additionally, he will provide insight about the future of the advanced data transaction market. Learn more about the [...]

Tapad and Sizmek Announce Global Partnership

Today, Tapad announced its new global partnership with Sizmek, the largest independent buy-side advertising platform delivering impressions that inspire. Sizmek's adoption of industry-leading AI and machine learning serves as a strong complement to the Tapad Device Graph™, so it's suffice to say that we are excited about this partnership — but we shouldn't [...]

The Controversy Over Political Advertising Could Affect the 2018 Midterms

By Sigvart Voss Eriksen, CEO, Tapad — Digital media opened up great opportunities for marketers to use machine learning algorithms to find the best message tailored to micro-segments of users. Unsurprisingly, this appeals to political campaigns looking to leverage data signals to determine a voter’s political affiliation. Unfortunately, as digital media has grown in popularity [...]

Tapad Welcomes David Rosamilia to UK Team

Tapad is excited to welcome Davide Rosamilia to the Tapad UK team as a Senior Solutions Engineer. Joining the company from Xaxis, Davide brings a deep understanding of the local EMEA adtech industry to Tapad, having performed in roles of increasing responsibility across operations, product management, integrating proprietary technologies, and [...]

Words to Know If You’re in Adtech - Fall 2017 Edition

The adtech and martech industries are changing by the day. From new regulations to current events, the industry has to respond quickly in order to stay relevant -- meaning it can be tough to stay up-to-date on all the current vocabulary. As one of the leading cross-device companies and the first to provide a device [...]

Throtle Partners with Tapad to Expand Audience Precision

Today, we are excited to announce Tapad's partnership with leading data onboarding company, Throtle. Throtle will be leveraging the Tapad Device Graph™ to enhance their best-in-class onboarding capabilities. In addition, this partnership will enable Throtle to offer true cross-device identity management and identity resolution services to accompany its robust onboarding solutions [...]

Three Transparency Tips to Aid Global Business Growth

By Henry Schenker, VP of APAC, Tapad -- Regardless of your industry, it goes without saying that transparency is not an option. If you’re in automotive, consumers should know what to expect in regards to gas mileage, speed, etc. If you’re in the food business, you should be able to tell patrons where exactly [...]

TMCnet Selects Tapad as 2017 Tech Culture Award Winner

We are thrilled to announce that Team Tapad has won the 2017 Tech Culture Award from TMCnet. The TMCnet Tech Culture Award recognizes companies with talented tech gurus dedicated to maintaining a positive, unique, and successful work culture. TMCnet was especially impressed with Tapad’s commitment “to providing the most progressive, positive work environment possible” for [...]

May the Best Telco Win: How T-Mobile and Sprint Could Change the Game

By Sigvart Voss Eriksen, CEO of Tapad -- Consolidation has been a common theme in 2017, with companies across the advertising, publishing and telecommunications fields coming together to create industry behemoths. While these mergers aim to create new, combined capabilities, they also create a massive volume of resources to sift through and pull from. Among [...]
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