Tapad will attend Mobile World Congress, the world’s largest gathering for the mobile industry, organized by the GSMA and held in the Mobile World Capital Barcelona.
Industry Events & More
Digital Media Strategies is the leading strategic business gathering for the European media industry. It is one of the pioneer conferences focused on publishers, magazine, newspaper, digital pureplay and tech – the people defining the future of news, entertainment and niche media. Our European forum recognizes the challenges of modern media and helps executives understand changing trends across the sector, evolving commercial strategies and overcoming the functional silos of the industry. Digital Media Strategies delivers on its name – it will place your digital strategy at the intersection of commercial and editorial, focusing on user experience, monetization and long-term sustainability.
Tapad will attend 4A's Data Summit, a one-day, must-attend event featuring a cross section of high-profile leaders exploring how data will impact planning, creativity, media buying, strategy and talent.
Questions and challenges to be tackled by their experts include:
- How is data transforming agency and client strategies?
- Which campaigns can best serve as effective examples of that transformation, and what insights and opportunities can we learn from them?
The day is designed to provide four important elements: information, strategic vision, networking and inspiration.
At the first Digiday Hot Topic on February 7, 2017, Tapad will explore this facet of digital media through a series of talks from the publishers and experts at the forefront of this practice.
2016 was the year of the header bidding. But what is it, why does it matter and what will 2017 bring? In short, header bidding is an advanced programmatic technique where publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers. The practice is gaining steam with publishers, who say that it gives them greater yield on their inventory -- and it might just change how efficiently publishers use their ad exchanges.
Digital leaders convened at the Diplomat Beach Resort in Hollywood, Florida for the 2017 IAB Annual Leadership Meeting, a three-day discussion of the most pressing topics in the interactive advertising and marketing industries. Increasingly dominant platforms are reshaping media and advertising as we know it, compelling publishers to emphasize content differentiation and to pioneer strategies for distribution that leverage the new ways we’re all doing business. This year Tapad and other participants explored the progressively intricate relationships and partnerships between and among platforms and publishers.
Tapad is excited to sponsor this years Industry Preview event. Industry Preview attracts more VP and C-level executives than any other AdExchanger conference. We look forward to connecting with you.
Tapad is proud to attend the spectacular North American International Auto Show 2017. Charity Preview is your opportunity to be a part of one of the most exclusive, high profile events in the nation. Proceeds directly benefit a wide range of children's charities. Funds raised will support services for children of all ages from birth to 18. Since 1976, the Charity Preview has raised more than $106 million for southeastern Michigan children's charities - over $41 million of which was raised in the last 10 years alone.
Tapad joined C Space where it came to life as the experiential program for a broad range of participants, from Hollywood elite and content developers to marketing execs and distribution channel managers. It's where serendipitous meetings occurred, radical new technologies were discovered and the verticals of the global media business were the forefront of conversations.
Tapad is looking forward to attending one of the television industry's biggest events of the year. We cannot wait to learn more about the future of TV advertising and technology.
Tapad is looking forward to attending the 2-day conference, Scala eXchange 2016 in London, UK. Join us to understand the future of Scala and learn how the Dotty project will help develop new technology for Scala tooling and concepts for future Scala language versions. We cannot wait to hear from the world's leading Scala experts!