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Tapad's Device Graph™ augments and completes the Impact Radius device graph with probabilistic identification of new connected devices. This provides an expanded view of consumers’ cross-device paths to conversion within two products in the Impact Radius suite: Media Manager and Partner Manager.
Learn How Jenny Craig Succeeded Their Goals by Marrying Audience Intent with Lifestlye
A global automotive brand turned to Autotrader and Tapad to help build efficiencies in media by managing shopper identification across multiple devices, with a 1:1 connection, not look-a-like modeling.
Tapad delivered probabilistic accuracy and scale to complement the Hotels.com deterministic marketing strategy.
Drive consumers - regardless of device - to engage with their creative experience and encourage them to go from awareness to consideration by driving site visits.
A leading energy company saw real results by integrating a mobile video strategy into their media campaign.