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During the holiday season, retailers are expected to make 30% of their annual revenue*. It is more important now than ever to implement effective, efficient, and low cost campaigns. To make sure your winter is bright and merry, read our playbook for a successful holiday marketing campaign.
The Device Graph™ and use cross-device data within your existing systems. DGA identifies relationships between consumers’ devices in your platforms, and finds new devices that belong to your consumers.
Audience Amplify is a three-step integration that allows an agency, marketer or publisher to target high-value audiences across all of their devices.
Are you tired of spending ad dollars on the wrong consumer? Not receiving the ROI you hoped for? Is your CPA too high? Not generating enough traffic and leads? It may be time to look for a new DSP.
Win the holiday travel rush! The Tapad Device Graph™ helps companies bridge cookies and mobile ad IDs to identify consumers across devices.
Our comprehensive 5 step guide will walk you through the process of how to select a cross-device partner to ensure you make the best choice for your business.
Traditional digital media has used “exposure frequency” as the primary way to measure media spend efficiency. This method, however, is no longer efficient. This whitepaper will give you insights into the missing component: Viewability.
This whitepaper will help you understand cross-device methodologies and how you can make it all work.
The purpose of The Device Graph™ is to unify a consumer’s advertising, content and commerce experiences across all their digital screens.